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System for internet communication
Kubowský, Jiří ; Popovský, Vítězslav (referee) ; Krček, Petr (advisor)
This bachelor´s thesis solves development and realization of a system for internet communication. The System must allow communication betwen two clients and communication of more users in discussion. The System is based on client/server network architecture. It was developed under OS Windows 7 and implemented using C# programing language.
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Communication of the Office of the Government of the Czech Republic on Instagram
Holasová, Jitka ; Holanová, Radka (advisor) ; Sojka, Pavel (referee)
The aim of the diploma thesis entitled Communication of the Office of the Government of the Czech Republic on Instagram was to carry out a detailed linguistic analysis of the texts from the Instagram account of the Office of the Government of the Czech Republic and to evaluate features that are typical for this discourse. Futhrmore, the aim was to evaluate the texts from the point of view of inclusion among functional styles (communication spheres) and from the point of view of informal manifestations of communication by public administration institutions. In the theoretical part, the diploma thesis deals with the characteristics of institutional communication, administrative functional style and features of electronic communication. The corpus of texts consists of ninety-three texts from the Instagram account of the Office of Government of the Czech Republic, with the oldest text used being from 27/09/2018, and the most recent form 18/05/2022. When analyzing the texts, we focused on their morphological and lexical level, the amount and form of the pictorial code, the presence or absence of an expressed personal opinion, the function of the texts and the character of intertextuality. We categorize the analyzed texts into institutional communication, for which the administrative functional style is...
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Návrh internetové marketingové komunikace pro firmu Včelařství Špaček
Špaček, Petr
Špaček, P. Proposal of internet marketing communication for the company Včelařství Špaček. Bachelor thesis. Brno. Mendel University in Brno, 2022 Bachelor thesis deals with internet marketing communication. It is divided into a theoretical part and the actual work. The theoretical part describes concepts such as marketing communication, characterizes tools for communication and presents analyses for internal and external environments. In the second part, the methodology of the thesis is described, describing the procedure for the actual thesis and the research itself. The research consists of a questionnaire survey. Based on the results of the questionnaires and analyses, a new internet marketing communication for the company Včelařství Špaček was designed.
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Role of virtual friendship and community networks in the life of adolescents
Votrubcová, Šárka ; Lorenzová, Jitka (advisor) ; Koťa, Jaroslav (referee)
The Thesis Role of Virtual Friendship and Community Networks in the Life of Adolescents is dealing with rather new phenomena of virtual friendship on the internet social network that is connected with young generation to 20 years old. The text consists of two main parts. In the introducing section the main characteristics of comunity social networks in connection to adolescents described on the basis of teorethical analyse, interpretation of literature and description of their main functions. Especially social networking site Facebook is detailed characterized, because virtual friendship is mainly connected with it. The practical part contains research on theme of online communities in the life of adolescents. A public iquirry and a questionnaire were used as research tools. Four goals and six hypothesis were defined. Two hyphothesis were verified.
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Marketing communication of the Czech ski school of amputees non-profit organization
Poulová, Barbora ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Marketing communication of the non-profit organization Czech ski school of amputees Objectives: The main goal of the diploma thesis is to create a proposal to innovation marketing communication of a non-profit organization Czech ski school of amputees z.ú. First it is necessary to find out the current state of communication of this organization. Afterwards, how does the founder perceive the current communication situation and how it is perceived by the founder of the organization, its clients and an independent expert on marketing communication. Then, according to the findings, propose recommendations for their innovation. Methods: The work uses the method of qualitative research using the literature. It is important to mention the work procedure. For this work were chosen two types of interviews - in-depth interview and interview in a mini-group. Three groups were used as a research set, where one group was interviewed by the mini-group type and the other two were interviewed by the in-depth type. The first group contained three non-profit clients and the remaining two interviews were conducted with an independent marketing communications expert and the founder of the Czech ski school of amputees z.ú. Results: The perception of current marketing communication is relatively insufficient from...
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Language Analysis of Dog Owners' Internet Communication
Bílá, Pavlína ; Holanová, Radka (advisor) ; Chejnová, Pavla (referee)
This thesis is focused on the language analysis of the dog owners' internet communication. The subject of the analysis is the examination of a few chosen examples taken from internet discussions and chat communication on Facebook.com and Ifauna.cz. The theoretical part of the thesis describes the specifics of internet communication and the practical part examines them thoroughly from the point of stylistics and linguistics. It's main focus is dedicated to objective and subjective stylistic factors influencing the use of language in internet discussions and online chat and to the description of phonetics, morphology, lexikology and syntax.
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